Better Data for the Greater Good

At ELK Strategies, we help mission-driven organizations turn data into decisions that drive real progress. Too often, teams are buried in dashboards, reports, and disconnected tools - making it hard to see what’s working and where to focus.

We bring clarity through strategy, measurement, and insight. With more than a decade of experience in public media and nonprofit analytics, we help you define what to measure, build reporting that matters, and empower your team to use data confidently.

Whether you need a roadmap, a dashboard, or a data-fluent team, ELK Strategies helps you move from numbers to knowledge - and from knowledge to action.

Measure what matters. Connect insights. Decide with confidence.

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How We’ll Succeed - Together

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Data Strategy

Measure What Matters

We help you define the right metrics, systems, and goals so your data actually drives results. Together, we’ll build a roadmap that aligns measurement with mission - so your team knows what to track, why it matters, and how to act on it.

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Business Intelligence

Build What Works

We create scalable reporting systems that connect your data and remove manual work. From tools to governance, we help you get reliable numbers and trusted dashboards your team can use every day.

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Grow Confidence With Data & AI

We train your team to read, question, and present data clearly. Through workshops and coaching, we make data fluency part of your culture - so everyone can make confident, data-driven decisions.

Data & AI Literacy

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Would you like to know more?

Transform Data Into Decisions

We analyze your data to uncover trends, gaps, and opportunities. Whether it’s dashboards, campaign reporting, or KPI reviews, we help you see what’s working and where to focus next.

Analytics & Insights

Joe Miscavige

Founder, ELK Strategies, LLC

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Joe is an award-winning leader in the data and analytics space, with 15 years of experience across roles in media (AMC Networks, PBS), education (Hunter College, Georgetown University), and government (The Smithsonian). Throughout his career, he has helped organizations make better decisions using creative and practical approaches to data. At PBS, Joe led transformative initiatives, including the groundbreaking Data Literacy Program, the deployment of the Domo data platform, and the creation of the annual Audience Insights book. He later became the Smithsonian’s first Director of Data, Analytics, and Insights, where he laid the foundation for reporting and measurement refinement.

Joe teaches how to use data effectively in Georgetown University’s Master’s in Integrated Marketing Communications program, and previously served on the Digital Analytics Association’s Board of Directors. His unique combination of data expertise, strategic leadership, and passion for nonprofit missions makes him an invaluable partner in driving meaningful change.

Tell Us What’s Not Working - We’ll Help You See it Differently