Better Data for the Greater Good
At ELK Strategies, we help mission-driven organizations transform data from a roadblock into a strategic advantage. Too often, teams are overwhelmed by numbers and disconnected tools, missing the insights that actually drive change.
With over a decade of experience in public media and nonprofit analytics, we know how to cut through the noise. We work alongside your team to clarify what matters, build practical solutions, and align data with your mission.
Whether you're rethinking your strategy, launching a dashboard, or upskilling your team, we’ll help you move forward with confidence.
Data that drives smarter decisions. Stories that inspire action. Strategies that empower change.
How We’ll Succeed - Together
Data Strategy
Understand today. Plan for tomorrow.
Data strategy starts with where you are today—and builds toward where you want to go. We audit your current data, systems, and workflows to uncover gaps and opportunities. Then we build a roadmap that aligns your data with your mission and goals, so you’re equipped to make smarter decisions and drive long-term success.
Business Intelligence
Build the foundation.Scale with confidence.
We design systems and processes that make data work across your organization. From tool selection to governance frameworks, we build scalable BI solutions that eliminate silos, reduce manual work, and turn scattered data into trusted insights.
Demystify the data. Level up.
We build confident, data-fluent teams through practical workshops and coaching. From foundational data concepts to emerging AI tools, we help your team analyze, visualize, and communicate insights with impact.
Data & AI Literacy
Deliver clarity. Inform decisions.
We turn data into action. Whether you need dashboards, trend analysis, or decision-ready reports, we make sure the right people get the right insights at the right time—so your team can lead with confidence.
Analytics & Insights
Joe Miscavige
Founder, ELK Strategies, LLC
Joe is an award-winning leader in the data and analytics space, with 15 years of experience across roles in media (AMC Networks, PBS), education (Hunter College, Georgetown University), and government (The Smithsonian). Throughout his career, he has helped organizations make better decisions using creative and practical approaches to data. At PBS, Joe led transformative initiatives, including the groundbreaking Data Literacy Program, the deployment of the Domo data platform, and the creation of the annual Audience Insights book. He later became the Smithsonian’s first Director of Data, Analytics, and Insights, where he laid the foundation for reporting and measurement refinement.
Joe teaches how to use data effectively in Georgetown University’s Master’s in Integrated Marketing Communications program, and previously served on the Digital Analytics Association’s Board of Directors. His unique combination of data expertise, strategic leadership, and passion for nonprofit missions makes him an invaluable partner in driving meaningful change.